Getting indexed and ranked in the search engines all revolves around targeting the right keywords. How often have you targeted the right keywords only to still find that your content gets listed for some obscure terms, but you miss out on the potential legions of traffic which is in the market?
All this is down to the way people believe search engines work. You see, people think that search giants like Google are a search engine, when they're not.
Google don't see themselves as a search engine, they see themselves as a relevance engine, there's a big difference and I'm gonna show you why.
Go ahead and type in a search for 'dog training' and see, Google doesn't just spit back results for pages which contain the keywords 'dog' and 'training', their search algorithm is waaaayyy more advanced than that and it looks for the sentiment and meaning behind your search and tries to deliver more relevant results.
For a simple search on 'dog training' you'll get results for 'puppy training' and a whole range of information on certain breeds of dogs. This is because these results are all related and relevant to what the searcher is looking for, so Google will look for related terms based on the original query and return what results it thinks the user is looking for. This is known behind the scenes as 'semantics' and 'synonyms'.
Google invests millions of dollars each year on it's search engineering, ever striving towards getting more and more relevant results to the end user, and with the latest changes with the Caffeine update currently in progress they are now implementing the infrastructure to further advance their technologies in semantic and real time search. In fact, Google recently published an article on their blog which said that "synonyms affect 70% of user searches" [source: Official Google Blog].
What this means is that 70% of the time the end user is getting search results for keywords they're not even looking for, and if you're not targeting those keywords then your content is not going to appear in that elusive top ten list.
The big issue you have as a website owner is tapping into that massive 70% of keywords without creating thousands of pages of content, and with the changes Google are making with the Caffeine update it's even more crucial that you get your site structure right to meet the new requirements, and up until now it would be a mammoth task.
Let me tell you how you can steal a march on your competition and hit the ground running.
You see, there is a simple way to tap into that 70% which I'll talk about in a moment, but first I need to tell you why this is happening, and it's all on how the search engines like Google come and view your site.
Basically, a search engine will send a little spider to come and crawl all your content, and when it does this it will compare your pages with other pages which it has in it's index that are targeting the same keyword and then give you your position in the rankings. But, as your website grows larger with more quality content, the meaning of your site can get lost as you'll start to target more and more keywords which will dilute the overall theme of your site.
So, as your content and range of keywords grow, your previously ultra-targeted focus on specific keywords starts to become more blurry and less focused, and when Google's full Caffeine update rolls out if your site isn't up to scratch you're gonna suffer in the rankings.
and it's called the Silo Structure.
Well, I say simple, in reality it's horrendously complicated - but if you keep reading I'll show you how it can all be achieved automatically, and in less than five minutes of your precious time .
First let's break down all the confusion about exactly what a Silo Structure is, take a look at the diagram below based on a simple example site targeting 'pets':
What the Silo Structure effectively does is provide a tight seal around each of your core themes on your website, which in turn puts back that ultra-focused target on your content and spells out exactly to the search engines what your site is all about.
You'll also see that there's a static one-way linking structure in place running through all your content, and this makes sure that no matter where the search engine spiders come into your site, you send them down the path that you want them to go, ensuring that they crawl your content in the most efficient and effective manner.
Once the Silo Structure is in place and that your site is properly themed, two things will begin to happen:
- All your content will start to get better rankings because the keywords are laser targeted
- The search engines will now relate each and every one of your laser targeted keywords to it's huge synonyms database, and start serving your content for related keywords which you're not currently targeting
We've been testing this structure for over twelve months and the results we've seen across the board have been amazing, and after completing months of testing using Google's Caffeine servers we've consistently seen that our test sites which are fully theme optimized and have the silo structure implemented have by far outperformed our non-optimized sites again and again.
Using WordPress it couldn't be easier to implement stage one of the strategy, and that's to choose your site's core themes and then name your categories inside WordPress to be your chosen themes. Then all you need to do to complete stage one is ensure that every piece of content which relates to a particular theme gets added to that category.
Simple.
But...
If you just did stage one of the process inside WordPress, where you have keyword optimized content sitting within each relevant category, you'll still have all the links on each page pointing out in all different directions, and the search engine spiders will choose some links to follow and your site still remains blurry and unfocused.
The hard part comes in stage two, where you need to change the internal linking structure which sits behind the scenes, in order to get that laser focus back on your site themes and tell the search engines exactly what your site is about.
If you wanted to build the silo structure manually yourself you would need to create sub-directories for each theme, create pages within each of those sub-directories for each individual piece of content, then tediously type in all the links between each piece of content on every single page.
How long would it take you to do this on just one of your sites, let alone on all of your sites? A few hundred hours per site to get set up?
Then on top of that, every time you added a new piece of content you would need to go and manually amend every single link to maintain the silo structure.
All in all, for just a few modest sites with maybe 100 pages of content on each you're looking at thousands of hours per year.
But you don't need to do it yourself, after all there are specialist SEO consultants who charge in excess of $5,000 to build a secure silo structure for just one of your websites, and that doesn't include the ongoing costs involved in maintaining the structure as new content is continually added to each of your websites. On top of the hefty fee, the specialist will also have to build the structure manually which will take almost as much time for them to do as it would take you to do it yourself.
Not only will it cost you a small fortune and a few weeks to get set up using a specialist, you're also leaving yourself at their mercy to continually upgrade and maintain the structure in the future - handing over money month after month for a service which you're not fully in control of.
With the WordPress Silo Plugin all this can be achieved within 5 minutes, and on top of the ridiculously quick and easy set up process:
- There's no ongoing maintenance - the plugin will rewrite all the links across your website as soon as you add a new piece of content automatically with no need for you to get your hands dirty
- You can use the plugin on as many of your sites as you like, there's no $5,000 per site for a specialist to pay out, buy it once and use it over and over again to devastating effect
- Lifetime upgrades are also included in the price, so if changes are needed when a new version of WordPress comes out you're covered
- There is absolutely no change to the look and feel of your site as far as your users are concerned, it looks exactly the same, all the hard work and changes are 'under the hood'
- You are in complete control and not at the mercy of a specialist on a retainer fee
But that's not all you get, because included with your purchase are the following kick ass bonus:
Bonus - LinkDaemon WordPress Plugin
The LinkDaemon plugin was developed to work hand in hand with the Wordpress Silo plugin and will intelligently promote and pass page rank to your most important pages either within the blog or externally. Simply install the plugin and enter the keywords and the plugin will do the rest.
That's a one off payment for an automatic solution which you are in full control of and can use on all your web properties, and if you act fast and grab the plugin now you can get the killer linkdaemon plugin which on it's own is worth $67!
How much do you think that a plugin which saves you thousands of hours per year, avoids a massive specialist's set up costs in excess of $5,000 and on going monthly maintenance fees should cost?
$1,500?
$997?
$497?
Nope...
Sorry to disappoint you, but this plugin costs $147
What?
$147?
Are you crazy?
Perhaps I am a little crazy, but that's not the reason this plugin costs much less than hiring a specialist. A specialist needs to come into your business, and they need to spend hours upon hours manually changing the site structure. The plugin does it all automatically in minutes, so there's no 'hourly rate' of the specialist built into the price.
Selling the plugin for a low one off price of only $147 will cover the development time and costs incurred so far, and it will additionally fund the ongoing development of the plugin as future releases of WordPress are distributed.
With this low price can you afford not to take it up?
And just so you know that I stand 100% behind my product, I'm also throwing in a full 'no questions asked' money back guarantee.
Our 100% Satisfaction Guarantee!
If you don't like our product for ANY reason, you can return it for an immediate 100% refund of your purchase price.
And because all purchases are made securely through eJunkie this is a 30 day iron-clad guarantee.
You're free to return it tomorrow, next week or up to 30 days from now. No questions asked, we'll simply process an immediate 100% refund.
With your instant no questions asked money-back guarantee, there is literally NO RISK for you.
Get your fully guaranteed copy of the WordPress Silo Plugin right here, 24 hours a day, from our fully automated sales agent and delivered in minutes to your inbox. So don't delay, order today!
There's no coding, no server side directories which need creating, nada, zilch, zero. You don't need to be a technical whizkid to implement this system, it's a one button click solution.
And, whenever you add a new piece of content the WordPress Silo Plugin automatically changes all the link structure behind the scenes without the need for you to do anything whatsoever. So rather than spend your time trying to get indexed and ranked for a multitude of keywords you can spend your precious time wondering what to do with all the extra traffic you're gonna get.
If you don't want to get left behind and let your competitors take the lions share of the traffic, then you really need to get the WordPress Silo Plugin and start dominating your market today.
P.S. Just imagine, ten minutes from now you could be taking the extra steps to obliterate your competition and dominate the search results.
P.P.S. Don't forget, you don't need to create hundreds of pages of extra content to get extra traffic, you just need to ensure that your site is laser targeted and properly themed to tap into that additional 70% of searches.
P.P.P.S. Remember that the plugin can be used on all your sites, and that there are lifetime upgrades.
P.P.P.P.S With an 30 day, no questions asked, 100% refund guarantee you have absolutely nothing to lose and everything to gain - this is totally risk free.